Report of the marketing science editorial review committee

Peter S. Fader, B.J.J.A.M. Bronnenberg, Ganesh Lyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan

Research output: Contribution to journalEditorialScientificpeer-review

Abstract

This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.
Original languageEnglish
Pages (from-to)159-162
JournalMarketing Science
Volume33
Issue number2
DOIs
Publication statusPublished - 2014

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Fader, P. S., Bronnenberg, B. J. J. A. M., Lyer, G., Neslin, S. A., Netzer, O., & Srinivasan, K. (2014). Report of the marketing science editorial review committee. Marketing Science, 33(2), 159-162. https://doi.org/10.1287/mksc.2013.0843