Report of the marketing science editorial review committee

Peter S. Fader; B.J.J.A.M. Bronnenberg; Ganesh Lyer; Scott A. Neslin; Oded Netzer; Kannan Srinivasan

doi:10.1287/mksc.2013.0843

Report of the marketing science editorial review committee

Peter S. Fader, B.J.J.A.M. Bronnenberg, Ganesh Lyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan

Research output: Contribution to journal › Editorial › Scientific › peer-review

Abstract

This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.

Original language	English
Pages (from-to)	159-162
Journal	Marketing Science
Volume	33
Issue number	2
DOIs	https://doi.org/10.1287/mksc.2013.0843
Publication status	Published - 2014

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title = "Report of the marketing science editorial review committee",

abstract = "This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.",

author = "Fader, {Peter S.} and B.J.J.A.M. Bronnenberg and Ganesh Lyer and Neslin, {Scott A.} and Oded Netzer and Kannan Srinivasan",

year = "2014",

doi = "10.1287/mksc.2013.0843",

language = "English",

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pages = "159--162",

journal = "Marketing Science",

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AU - Fader, Peter S.

AU - Bronnenberg, B.J.J.A.M.

AU - Lyer, Ganesh

AU - Neslin, Scott A.

AU - Netzer, Oded

AU - Srinivasan, Kannan

PY - 2014

Y1 - 2014

N2 - This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.

AB - This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.

U2 - 10.1287/mksc.2013.0843

DO - 10.1287/mksc.2013.0843

M3 - Editorial

SN - 0732-2399

VL - 33

SP - 159

EP - 162

JO - Marketing Science

JF - Marketing Science

IS - 2

ER -

Report of the marketing science editorial review committee

Abstract

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