Report of the marketing science editorial review committee

Peter S. Fader, B.J.J.A.M. Bronnenberg, Ganesh Lyer, Scott A. Neslin, Oded Netzer, Kannan Srinivasan

Research output: Contribution to journalEditorialScientificpeer-review

Abstract

This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.
Original languageEnglish
Pages (from-to)159-162
JournalMarketing Science
Volume33
Issue number2
DOIs
Publication statusPublished - 2014

Fingerprint

Strategic analysis
Evaluation
Marketing
Periodic review
Task force
Project analysis

Cite this

Fader, P. S., Bronnenberg, B. J. J. A. M., Lyer, G., Neslin, S. A., Netzer, O., & Srinivasan, K. (2014). Report of the marketing science editorial review committee. Marketing Science, 33(2), 159-162. https://doi.org/10.1287/mksc.2013.0843
Fader, Peter S. ; Bronnenberg, B.J.J.A.M. ; Lyer, Ganesh ; Neslin, Scott A. ; Netzer, Oded ; Srinivasan, Kannan. / Report of the marketing science editorial review committee. In: Marketing Science. 2014 ; Vol. 33, No. 2. pp. 159-162.
@article{cc7856010c8047c39f4d21cdddd5ae8b,
title = "Report of the marketing science editorial review committee",
abstract = "This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.",
author = "Fader, {Peter S.} and B.J.J.A.M. Bronnenberg and Ganesh Lyer and Neslin, {Scott A.} and Oded Netzer and Kannan Srinivasan",
year = "2014",
doi = "10.1287/mksc.2013.0843",
language = "English",
volume = "33",
pages = "159--162",
journal = "Marketing Science",
issn = "0732-2399",
publisher = "INFORMS Inst.for Operations Res.and the Management Sciences",
number = "2",

}

Fader, PS, Bronnenberg, BJJAM, Lyer, G, Neslin, SA, Netzer, O & Srinivasan, K 2014, 'Report of the marketing science editorial review committee' Marketing Science, vol. 33, no. 2, pp. 159-162. https://doi.org/10.1287/mksc.2013.0843

Report of the marketing science editorial review committee. / Fader, Peter S.; Bronnenberg, B.J.J.A.M.; Lyer, Ganesh; Neslin, Scott A.; Netzer, Oded; Srinivasan, Kannan.

In: Marketing Science, Vol. 33, No. 2, 2014, p. 159-162.

Research output: Contribution to journalEditorialScientificpeer-review

TY - JOUR

T1 - Report of the marketing science editorial review committee

AU - Fader, Peter S.

AU - Bronnenberg, B.J.J.A.M.

AU - Lyer, Ganesh

AU - Neslin, Scott A.

AU - Netzer, Oded

AU - Srinivasan, Kannan

PY - 2014

Y1 - 2014

N2 - This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.

AB - This is an abridged version of an evaluation report for Marketing Science, which was commissioned by the INFORMS Publications Committee as part of its periodic review of every INFORMS journal. The coauthors listed here comprised the task force that conducted the research project and strategic analysis described below.

U2 - 10.1287/mksc.2013.0843

DO - 10.1287/mksc.2013.0843

M3 - Editorial

VL - 33

SP - 159

EP - 162

JO - Marketing Science

JF - Marketing Science

SN - 0732-2399

IS - 2

ER -