Response styles in marketing research: A cross-national investigation

H. Baumgartner, J.E.B.M. Steenkamp

Research output: Contribution to journalArticleScientificpeer-review

595 Citations (Scopus)
Original languageEnglish
Pages (from-to)143-156
Number of pages13
JournalJournal of Marketing Research
Volume38
Issue number2
Publication statusPublished - 2001

Cite this

Baumgartner, H., & Steenkamp, J. E. B. M. (2001). Response styles in marketing research: A cross-national investigation. Journal of Marketing Research, 38(2), 143-156.