| Original language | Dutch |
|---|---|
| Title of host publication | Trends in Marketing |
| Editors | R.T. Frambach, T.B.C. Poiesz |
| Place of Publication | Alphen a/d Rijn |
| Publisher | Samson |
| Pages | 123-138 |
| Number of pages | 232 |
| ISBN (Print) | 9014061331 |
| Publication status | Published - 1999 |
Retail 2005
W.J.M. Reijnders, I. Geyskens
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional