Abstract
The three essays collected in this PhD thesis reflect the power of retailers vis-à-vis
the suppliers, covering three different areas where retailers engage in activities
that disrupt the market: the enforcement of a sustainability mandate on suppliers
by a dominant retailer, retailers’ introduction of pioneering PL innovations as well
as PL copycats of pioneering NB innovations, and the strategic delisting of brands
from the assortment of a retailer.
the suppliers, covering three different areas where retailers engage in activities
that disrupt the market: the enforcement of a sustainability mandate on suppliers
by a dominant retailer, retailers’ introduction of pioneering PL innovations as well
as PL copycats of pioneering NB innovations, and the strategic delisting of brands
from the assortment of a retailer.
| Original language | English |
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| Qualification | Doctor of Philosophy |
| Awarding Institution |
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| Supervisors/Advisors |
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| Award date | 6 Dec 2024 |
| Publisher | |
| Print ISBNs | 978 90 5668 757 1 |
| Publication status | Published - 2024 |