| Original language | English |
|---|---|
| Title of host publication | A Research Agenda for Digital Transformation: Multidisciplinary Perspectives |
| Editors | J. Q. Dong, Peter C. Verhoef |
| Publisher | Edward Elgar Publishing Ltd. |
| Chapter | 6 |
| Pages | 131-164 |
| ISBN (Print) | 978 1 03530 642 8 |
| Publication status | Published - 2024 |
Retail platformization in digital transformation
Julian R.K. Wichmann, Werner Reinartz
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review