Retail platformization in digital transformation

Julian R.K. Wichmann; Werner Reinartz

Retail platformization in digital transformation

Julian R.K. Wichmann
, Werner Reinartz

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	A Research Agenda for Digital Transformation: Multidisciplinary Perspectives
Editors	J. Q. Dong, Peter C. Verhoef
Publisher	Edward Elgar Publishing Ltd.
Chapter	6
Pages	131-164
ISBN (Print)	978 1 03530 642 8
Publication status	Published - 2024

Cite this

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title = "Retail platformization in digital transformation",

author = "Wichmann, \{Julian R.K.\} and Werner Reinartz",

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booktitle = "A Research Agenda for Digital Transformation: Multidisciplinary Perspectives",

publisher = "Edward Elgar Publishing Ltd.",

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T1 - Retail platformization in digital transformation

AU - Wichmann, Julian R.K.

AU - Reinartz, Werner

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M3 - Chapter

SN - 978 1 03530 642 8

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BT - A Research Agenda for Digital Transformation: Multidisciplinary Perspectives

A2 - Dong, J. Q.

A2 - Verhoef, Peter C.

PB - Edward Elgar Publishing Ltd.

ER -

Retail platformization in digital transformation

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