Retailers under siege? Issues and outlook

K.J.P. Gielens, Els Gijsbrechts

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationSurviving the Retail Revolution
EditorsY.M. van Everdingen
Place of PublicationAmsterdam
PublisherMOA, Center for Marketing Intelligence & Research
Chapter2
Pages17-28
Publication statusPublished - 2019

Cite this

Gielens, K. J. P., & Gijsbrechts, E. (2019). Retailers under siege? Issues and outlook. In Y. M. van Everdingen (Ed.), Surviving the Retail Revolution (pp. 17-28). Amsterdam: MOA, Center for Marketing Intelligence & Research.