Retailing and retailing research in the age of big data analytics

Research output: Contribution to journalArticleScientificpeer-review

Abstract

As a research domain, the retail sector has always had many appealing features, such as its size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own domain knowledge, and an extensive coverage by business analysts. In addition, the above-average availability of good-quality data has historically been an additional selling point to empirical researchers. The paper considers to what extent the latter still holds, and explores a number of additional opportunities and challenges that emerge from the ongoing big data revolution. This is done from five perspectives: retail managers, retailing researchers, public-policy makers, investors, and retailing educators.
Original languageEnglish
JournalInternational Journal of Research in Marketing
DOIs
Publication statusE-pub ahead of print - Sep 2019

Fingerprint

Retailing
Retail
Nature
Politicians
Investors
Managers
Analysts
Domain knowledge
Public policy
Retail sector
Data quality

Keywords

  • retailing
  • big data analytics

Cite this

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author = "Marnik Dekimpe",
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Retailing and retailing research in the age of big data analytics. / Dekimpe, Marnik.

In: International Journal of Research in Marketing, 09.2019.

Research output: Contribution to journalArticleScientificpeer-review

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