Retailing and retailing research in the age of big data analytics

Research output: Contribution to journalArticleScientificpeer-review

Abstract

As a research domain, the retail sector has always had many appealing features, such as its size, its multi-faceted and dynamic nature, the possibility for researchers to exploit their own domain knowledge, and an extensive coverage by business analysts. In addition, the above-average availability of good-quality data has historically been an additional selling point to empirical researchers. The paper considers to what extent the latter still holds, and explores a number of additional opportunities and challenges that emerge from the ongoing big data revolution. This is done from five perspectives: retail managers, retailing researchers, public-policy makers, investors, and retailing educators.
Original languageEnglish
Pages (from-to)3-14
JournalInternational Journal of Research in Marketing
Volume37
Issue number1
DOIs
Publication statusPublished - Mar 2020

Keywords

  • retailing
  • big data analytics

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