Retailing research in rapidly changing times: On the danger of being leapfrogged by practice

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@article{711781af05ef4669b7967d5242c2b2af,

title = "Retailing research in rapidly changing times: On the danger of being leapfrogged by practice",

author = "Dekimpe, {Marnik G.} and Inge Geyskens",

year = "2019",

month = mar,

doi = "10.1016/j.jretai.2019.02.001",

language = "English",

volume = "95",

pages = "6--9",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier BV",

number = "1",

}