Retailing research in rapidly changing times: On the danger of being leapfrogged by practice

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@article{711781af05ef4669b7967d5242c2b2af,

title = "Retailing research in rapidly changing times: On the danger of being leapfrogged by practice",

author = "Marnik Dekimpe and Inge Geyskens",

year = "2019",

month = mar,

doi = "10.1016/j.jretai.2019.02.001",

language = "English",

volume = "95",

pages = "6--9",

journal = "Journal of Retailing",

issn = "0022-4359",

publisher = "Elsevier B.V.",

number = "1",

}

TY - JOUR

T1 - Retailing research in rapidly changing times

T2 - On the danger of being leapfrogged by practice

AU - Dekimpe, Marnik

AU - Geyskens, Inge

PY - 2019/3

Y1 - 2019/3

U2 - 10.1016/j.jretai.2019.02.001

DO - 10.1016/j.jretai.2019.02.001

M3 - Comment/Letter to the editor

SN - 0022-4359

VL - 95

SP - 6

EP - 9

JO - Journal of Retailing

JF - Journal of Retailing

IS - 1

ER -