Rethinking the value concept in marketing

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	The future of marketing
Subtitle of host publication	Critical 21st century perspectives
Editors	P.J. Kitchen
Place of Publication	Hampshire
Publisher	Palgrave Macmillan
Pages	41-58
Number of pages	224
ISBN (Print)	0333992865
Publication status	Published - 2003

Cite this

@inbook{a507155301404483ba8b45b18f24f8e7,

title = "Rethinking the value concept in marketing",

author = "{van Raaij}, W.F. and T.B.C. Poiesz",

note = "Pagination: 224",

year = "2003",

language = "English",

isbn = "0333992865",

pages = "41--58",

editor = "P.J. Kitchen",

booktitle = "The future of marketing",

publisher = "Palgrave Macmillan",

}