Rethinking the value concept in marketing

W.F. van Raaij, T.B.C. Poiesz

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    2 Citations (Scopus)
    Original languageEnglish
    Title of host publicationThe future of marketing
    Subtitle of host publicationCritical 21st century perspectives
    EditorsP.J. Kitchen
    Place of PublicationHampshire
    PublisherPalgrave Macmillan
    Pages41-58
    Number of pages224
    ISBN (Print)0333992865
    Publication statusPublished - 2003

    Cite this

    van Raaij, W. F., & Poiesz, T. B. C. (2003). Rethinking the value concept in marketing. In P. J. Kitchen (Ed.), The future of marketing: Critical 21st century perspectives (pp. 41-58). Palgrave Macmillan.