Rethinking the value concept in marketing

W.F. van Raaij, T.B.C. Poiesz

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    2 Citations (Scopus)
    Original languageEnglish
    Title of host publicationThe future of marketing
    Subtitle of host publicationCritical 21st century perspectives
    EditorsP.J. Kitchen
    Place of PublicationHampshire
    PublisherPalgrave Macmillan
    Number of pages224
    ISBN (Print)0333992865
    Publication statusPublished - 2003

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