Rethinking the value concept in marketing

W.F. van Raaij, T.B.C. Poiesz

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    Original languageEnglish
    Title of host publicationThe future of marketing
    Subtitle of host publicationCritical 21st century perspectives
    EditorsP.J. Kitchen
    Place of PublicationHampshire
    PublisherPalgrave Macmillan
    Pages41-58
    Number of pages224
    ISBN (Print)0333992865
    Publication statusPublished - 2003

    Cite this

    van Raaij, W. F., & Poiesz, T. B. C. (2003). Rethinking the value concept in marketing. In P. J. Kitchen (Ed.), The future of marketing: Critical 21st century perspectives (pp. 41-58). Hampshire: Palgrave Macmillan.
    van Raaij, W.F. ; Poiesz, T.B.C. / Rethinking the value concept in marketing. The future of marketing: Critical 21st century perspectives. editor / P.J. Kitchen. Hampshire : Palgrave Macmillan, 2003. pp. 41-58
    @inbook{a507155301404483ba8b45b18f24f8e7,
    title = "Rethinking the value concept in marketing",
    author = "{van Raaij}, W.F. and T.B.C. Poiesz",
    note = "Pagination: 224",
    year = "2003",
    language = "English",
    isbn = "0333992865",
    pages = "41--58",
    editor = "P.J. Kitchen",
    booktitle = "The future of marketing",
    publisher = "Palgrave Macmillan",

    }

    van Raaij, WF & Poiesz, TBC 2003, Rethinking the value concept in marketing. in PJ Kitchen (ed.), The future of marketing: Critical 21st century perspectives. Palgrave Macmillan, Hampshire, pp. 41-58.

    Rethinking the value concept in marketing. / van Raaij, W.F.; Poiesz, T.B.C.

    The future of marketing: Critical 21st century perspectives. ed. / P.J. Kitchen. Hampshire : Palgrave Macmillan, 2003. p. 41-58.

    Research output: Chapter in Book/Report/Conference proceedingChapterScientific

    TY - CHAP

    T1 - Rethinking the value concept in marketing

    AU - van Raaij, W.F.

    AU - Poiesz, T.B.C.

    N1 - Pagination: 224

    PY - 2003

    Y1 - 2003

    M3 - Chapter

    SN - 0333992865

    SP - 41

    EP - 58

    BT - The future of marketing

    A2 - Kitchen, P.J.

    PB - Palgrave Macmillan

    CY - Hampshire

    ER -

    van Raaij WF, Poiesz TBC. Rethinking the value concept in marketing. In Kitchen PJ, editor, The future of marketing: Critical 21st century perspectives. Hampshire: Palgrave Macmillan. 2003. p. 41-58