| Original language | Dutch |
|---|---|
| Journal | Tijdschrift voor strategische bedrijfscommunicatie |
| Publication status | Published - 1996 |
Review betreft artikel LaTour, M.S., Snipes, R.L., & Bliss, S.J. Don't be afraid to use fear appeals. Journal of Advertising Research, March/April 1996, pp. 59-67
T.B.C. Poiesz
Research output: Contribution to journal › Article › Professional