Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]

T.B.C. Poiesz

    Research output: Contribution to journalBook/Film/Article reviewOther research output

    Original languageDutch
    Pages (from-to)4-5
    JournalTijdschrift voor strategische bedrijfscommunicatie
    Volume3
    Issue number4
    Publication statusPublished - 1997

    Cite this

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    title = "Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]",
    author = "T.B.C. Poiesz",
    note = "Reviewed items: Title: Dimensions of brand personality. Author(s): J. Aaker Year published: 1997 Publisher: Journal of Marketing Research",
    year = "1997",
    language = "Dutch",
    volume = "3",
    pages = "4--5",
    journal = "Tijdschrift voor strategische bedrijfscommunicatie",
    issn = "1382-5607",
    number = "4",

    }

    Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]. / Poiesz, T.B.C.

    In: Tijdschrift voor strategische bedrijfscommunicatie, Vol. 3, No. 4, 1997, p. 4-5.

    Research output: Contribution to journalBook/Film/Article reviewOther research output

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    AU - Poiesz, T.B.C.

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    PY - 1997

    Y1 - 1997

    M3 - Book/Film/Article review

    VL - 3

    SP - 4

    EP - 5

    JO - Tijdschrift voor strategische bedrijfscommunicatie

    JF - Tijdschrift voor strategische bedrijfscommunicatie

    SN - 1382-5607

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