Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]

Research output: Contribution to journal › Book/Film/Article review › Other research output

Original language	Dutch
Pages (from-to)	4-5
Journal	Tijdschrift voor strategische bedrijfscommunicatie
Volume	3
Issue number	4
Publication status	Published - 1997

Cite this

@article{632365fc3ec94716ad6f11c91299b0e9,

title = "Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]",

author = "T.B.C. Poiesz",

note = "Reviewed items: Title: Dimensions of brand personality. Author(s): J. Aaker Year published: 1997 Publisher: Journal of Marketing Research",

year = "1997",

language = "Dutch",

volume = "3",

pages = "4--5",

journal = "Tijdschrift voor strategische bedrijfscommunicatie",

issn = "1382-5607",

number = "4",

}

TY - JOUR

T1 - Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]

AU - Poiesz, T.B.C.

N1 - Reviewed items: Title: Dimensions of brand personality. Author(s): J. Aaker Year published: 1997 Publisher: Journal of Marketing Research

PY - 1997

Y1 - 1997

M3 - Book/Film/Article review

SN - 1382-5607

VL - 3

SP - 4

EP - 5

JO - Tijdschrift voor strategische bedrijfscommunicatie

JF - Tijdschrift voor strategische bedrijfscommunicatie

IS - 4

ER -