Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]

T.B.C. Poiesz

Research output: Contribution to journal › Book/Film/Article review › Other research output

Original language	Dutch
Pages (from-to)	4-5
Journal	Tijdschrift voor strategische bedrijfscommunicatie
Volume	3
Issue number	4
Publication status	Published - 1997

Cite this

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title = "Review Dimensions of brand personality. [Review of the book Dimensions of brand personality., J. Aaker, 1997]",

author = "T.B.C. Poiesz",

note = "Reviewed items: Title: Dimensions of brand personality. Author(s): J. Aaker Year published: 1997 Publisher: Journal of Marketing Research",

year = "1997",

language = "Dutch",

volume = "3",

pages = "4--5",

journal = "Tijdschrift voor strategische bedrijfscommunicatie",

issn = "1382-5607",

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AU - Poiesz, T.B.C.

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SN - 1382-5607

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JO - Tijdschrift voor strategische bedrijfscommunicatie

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