Original language | English |
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Pages (from-to) | 92-95 |
Journal | International Journal of Research in Marketing |
Volume | 14 |
Issue number | 1 |
Publication status | Published - 1997 |
[Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]
R.T. Frambach
Research output: Contribution to journal › Book/Film/Article review › Other research output