[Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]

R.T. Frambach

[Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]

R.T. Frambach

Research output: Contribution to journal › Book/Film/Article review › Other research output

Original language	English
Pages (from-to)	92-95
Journal	International Journal of Research in Marketing
Volume	14
Issue number	1
Publication status	Published - 1997

Cite this

@article{3118f9a1b0d244dd8761c1a1697047e7,

title = "[Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]",

author = "R.T. Frambach",

note = "Reviewed items: Title: Competitive Positioning Author(s): G.J. Hooley; J. Saunders Year published: 1997 Number of pages: ? Publisher: Elsevier",

year = "1997",

language = "English",

volume = "14",

pages = "92--95",

journal = "International Journal of Research in Marketing",

issn = "0167-8116",

publisher = "Elsevier B.V.",

number = "1",

}

TY - JOUR

T1 - [Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]

AU - Frambach, R.T.

N1 - Reviewed items: Title: Competitive Positioning Author(s): G.J. Hooley; J. Saunders Year published: 1997 Number of pages: ? Publisher: Elsevier

PY - 1997

Y1 - 1997

M3 - Book/Film/Article review

SN - 0167-8116

VL - 14

SP - 92

EP - 95

JO - International Journal of Research in Marketing

JF - International Journal of Research in Marketing

IS - 1

ER -