[Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]

R.T. Frambach

    Research output: Contribution to journalBook/Film/Article reviewOther research output

    Original languageEnglish
    Pages (from-to)92-95
    JournalInternational Journal of Research in Marketing
    Volume14
    Issue number1
    Publication statusPublished - 1997

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