[Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]

R.T. Frambach

    Research output: Contribution to journalBook/Film/Article reviewOther research output

    Original languageEnglish
    Pages (from-to)92-95
    JournalInternational Journal of Research in Marketing
    Volume14
    Issue number1
    Publication statusPublished - 1997

    Cite this

    @article{3118f9a1b0d244dd8761c1a1697047e7,
    title = "[Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]",
    author = "R.T. Frambach",
    note = "Reviewed items: Title: Competitive Positioning Author(s): G.J. Hooley; J. Saunders Year published: 1997 Number of pages: ? Publisher: Elsevier",
    year = "1997",
    language = "English",
    volume = "14",
    pages = "92--95",
    journal = "International Journal of Research in Marketing",
    issn = "0167-8116",
    publisher = "Elsevier Science BV",
    number = "1",

    }

    [Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]. / Frambach, R.T.

    In: International Journal of Research in Marketing, Vol. 14, No. 1, 1997, p. 92-95.

    Research output: Contribution to journalBook/Film/Article reviewOther research output

    TY - JOUR

    T1 - [Review of the book Competitive Positioning, G.J. Hooley & J. Saunders, 1997]

    AU - Frambach, R.T.

    N1 - Reviewed items: Title: Competitive Positioning Author(s): G.J. Hooley; J. Saunders Year published: 1997 Number of pages: ? Publisher: Elsevier

    PY - 1997

    Y1 - 1997

    M3 - Book/Film/Article review

    VL - 14

    SP - 92

    EP - 95

    JO - International Journal of Research in Marketing

    JF - International Journal of Research in Marketing

    SN - 0167-8116

    IS - 1

    ER -