[Review of the book New Service Development: Creating Memorable Experiences, J.A. Fitzsimmons & M.J. Fitzsimmons, 2000]

Research output: Contribution to journalBook/Film/Article reviewOther research output

Original languageEnglish
Pages (from-to)57-58
JournalJournal of Retailing and Consumer Services
Volume10
Issue number1
Publication statusPublished - 2003

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