Risk perception in the short run and in the long run

J. Baz, E. Briys, B.J.J.A.M. Bronnenberg, M. Cohen, R. Kast, P. Viala, L. Wathieu, M. Weber, K. Wertenbroch

Research output: Contribution to journalArticleScientificpeer-review

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Original languageEnglish
Pages (from-to)267-283
JournalMarketing Letters
Volume10
Issue number3
Publication statusPublished - 1999
Externally publishedYes

Cite this

Baz, J., Briys, E., Bronnenberg, B. J. J. A. M., Cohen, M., Kast, R., Viala, P., Wathieu, L., Weber, M., & Wertenbroch, K. (1999). Risk perception in the short run and in the long run. Marketing Letters, 10(3), 267-283.