Risk perception in the short run and in the long run

J. Baz, E. Briys, B.J.J.A.M. Bronnenberg, M. Cohen, R. Kast, P. Viala, L. Wathieu, M. Weber, K. Wertenbroch

Research output: Contribution to journalArticleScientificpeer-review

252 Downloads (Pure)
Original languageEnglish
Pages (from-to)267-283
JournalMarketing Letters
Volume10
Issue number3
Publication statusPublished - 1999
Externally publishedYes

Cite this

Baz, J., Briys, E., Bronnenberg, B. J. J. A. M., Cohen, M., Kast, R., Viala, P., ... Wertenbroch, K. (1999). Risk perception in the short run and in the long run. Marketing Letters, 10(3), 267-283.
Baz, J. ; Briys, E. ; Bronnenberg, B.J.J.A.M. ; Cohen, M. ; Kast, R. ; Viala, P. ; Wathieu, L. ; Weber, M. ; Wertenbroch, K. / Risk perception in the short run and in the long run. In: Marketing Letters. 1999 ; Vol. 10, No. 3. pp. 267-283.
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Baz, J, Briys, E, Bronnenberg, BJJAM, Cohen, M, Kast, R, Viala, P, Wathieu, L, Weber, M & Wertenbroch, K 1999, 'Risk perception in the short run and in the long run', Marketing Letters, vol. 10, no. 3, pp. 267-283.

Risk perception in the short run and in the long run. / Baz, J.; Briys, E.; Bronnenberg, B.J.J.A.M.; Cohen, M.; Kast, R.; Viala, P.; Wathieu, L.; Weber, M.; Wertenbroch, K.

In: Marketing Letters, Vol. 10, No. 3, 1999, p. 267-283.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Risk perception in the short run and in the long run

AU - Baz, J.

AU - Briys, E.

AU - Bronnenberg, B.J.J.A.M.

AU - Cohen, M.

AU - Kast, R.

AU - Viala, P.

AU - Wathieu, L.

AU - Weber, M.

AU - Wertenbroch, K.

PY - 1999

Y1 - 1999

M3 - Article

VL - 10

SP - 267

EP - 283

JO - Marketing Letters

JF - Marketing Letters

SN - 0923-0645

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Baz J, Briys E, Bronnenberg BJJAM, Cohen M, Kast R, Viala P et al. Risk perception in the short run and in the long run. Marketing Letters. 1999;10(3):267-283.