Risk perception in the short run and in the long run

J. Baz, E. Briys, B.J.J.A.M. Bronnenberg, M. Cohen, R. Kast, P. Viala, L. Wathieu, M. Weber, K. Wertenbroch

Research output: Contribution to journalArticleScientificpeer-review

15 Citations (Scopus)
367 Downloads (Pure)
Original languageEnglish
Pages (from-to)267-283
JournalMarketing Letters
Issue number3
Publication statusPublished - 1999
Externally publishedYes

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