Risk perception in the short run and in the long run

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@article{e69964d870b24f9fb5e75223917decb9,

title = "Risk perception in the short run and in the long run",

author = "J. Baz and E. Briys and B.J.J.A.M. Bronnenberg and M. Cohen and R. Kast and P. Viala and L. Wathieu and M. Weber and K. Wertenbroch",

year = "1999",

language = "English",

volume = "10",

pages = "267--283",

journal = "Marketing Letters",

issn = "0923-0645",

publisher = "Springer New York",

number = "3",

}