Sales Growth of New Pharmaceuticals across the Globe: the Role of Regulatory Regimes

S. Stremersch, A. Lemmens

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@article{bcfc4548b21b4fa6988282a77ca210e8,

title = "Sales Growth of New Pharmaceuticals across the Globe: the Role of Regulatory Regimes",

author = "S. Stremersch and A. Lemmens",

year = "2009",

language = "English",

volume = "28",

pages = "690--708",

journal = "Marketing Science",

issn = "1526-548x",

publisher = "INFORMS Institute for Operations Research and the Management Sciences",

number = "4",

}