Same but different: A typology of Voting Advice Application users in first- and second-order elections

Jasper Van de Pol, Naomi Kamoen, Andre Krouwel, Claes De Vreese, Bregje Holleman

Research output: Contribution to journalArticleScientificpeer-review

Abstract

Voting Advice Applications (VAAs) fulfill different needs for different citizens. In national elections, the majority of users can be characterized as politically sophisticated citizens who use VAAs for entertainment purposes and confirmation of their party preference, but a significant minority uses VAAs to learn about politics and make an informed vote choice. VAAs might, however, play a different role in second-order elections, since in these elections campaign dynamics and information supply are very different. In the current research, we applied latent class analysis on user data from a widely used Dutch VAA (Kieskompas) for a supranational and several subnational elections in the Netherlands, to test if an extant typology of VAA users for national elections could be replicated. We find that the typology can be replicated for most of these elections, but also that the relative size of the groups of users differs across elections; in all second-order elections except for the provincial elections, more doubters and seekers are found relative to national elections. This suggests that VAAs are likely to have stronger mobilizing potential in these second-order elections.
Original languageEnglish
Pages (from-to)225-244
Number of pages20
JournalActa Politica
Volume54
Issue number2
DOIs
Publication statusPublished - Apr 2019

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Keywords

  • CAMPAIGNS
  • Digital divide
  • INTERNET USE
  • Latent class analysis
  • MEDIA
  • PARTICIPATION
  • POLITICAL KNOWLEDGE
  • PREFERENCES
  • Second-order elections
  • User typology
  • VOTE
  • Voting Advice Applications

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