Scents and sensibility: When do (in)congruent ambient scents influence product evaluations?

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@article{edaba5d1eba54122aaec9107f825daa0,

title = "Scents and sensibility: When do (in)congruent ambient scents influence product evaluations?",

author = "A.M.M. Bosmans",

year = "2006",

language = "English",

volume = "70",

pages = "32--43",

journal = "Journal of Marketing",

issn = "0022-2429",

publisher = "American Marketing Association",

number = "3",

}