Semiparametric analysis to estimate the deal effect curve

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

93 Citations (Scopus)
Original languageEnglish
Pages (from-to)197-215
Number of pages18
JournalJournal of Marketing Research
Volume38
Issue numberMay
Publication statusPublished - 2001

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