Semiparametric analysis to estimate the deal effect curve

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)197-215
Number of pages18
JournalJournal of Marketing Research
Volume38
Issue numberMay
Publication statusPublished - 2001

Cite this

van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2001). Semiparametric analysis to estimate the deal effect curve. Journal of Marketing Research, 38(May), 197-215.
van Heerde, H.J. ; Leeflang, P.S.H. ; Wittink, D.R. / Semiparametric analysis to estimate the deal effect curve. In: Journal of Marketing Research. 2001 ; Vol. 38, No. May. pp. 197-215.
@article{4256bb347852437a993399954d6a83e8,
title = "Semiparametric analysis to estimate the deal effect curve",
author = "{van Heerde}, H.J. and P.S.H. Leeflang and D.R. Wittink",
note = "Pagination: 18",
year = "2001",
language = "English",
volume = "38",
pages = "197--215",
journal = "Journal of Marketing Research",
issn = "0022-2437",
publisher = "American Marketing Association",
number = "May",

}

van Heerde, HJ, Leeflang, PSH & Wittink, DR 2001, 'Semiparametric analysis to estimate the deal effect curve', Journal of Marketing Research, vol. 38, no. May, pp. 197-215.

Semiparametric analysis to estimate the deal effect curve. / van Heerde, H.J.; Leeflang, P.S.H.; Wittink, D.R.

In: Journal of Marketing Research, Vol. 38, No. May, 2001, p. 197-215.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Semiparametric analysis to estimate the deal effect curve

AU - van Heerde, H.J.

AU - Leeflang, P.S.H.

AU - Wittink, D.R.

N1 - Pagination: 18

PY - 2001

Y1 - 2001

M3 - Article

VL - 38

SP - 197

EP - 215

JO - Journal of Marketing Research

JF - Journal of Marketing Research

SN - 0022-2437

IS - May

ER -

van Heerde HJ, Leeflang PSH, Wittink DR. Semiparametric analysis to estimate the deal effect curve. Journal of Marketing Research. 2001;38(May):197-215.