Semiparametric analysis to estimate the deal effect curve

H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	197-215
Number of pages	18
Journal	Journal of Marketing Research
Volume	38
Issue number	May
Publication status	Published - 2001

Cite this

@article{4256bb347852437a993399954d6a83e8,

title = "Semiparametric analysis to estimate the deal effect curve",

author = "{van Heerde}, H.J. and P.S.H. Leeflang and D.R. Wittink",

note = "Pagination: 18",

year = "2001",

language = "English",

volume = "38",

pages = "197--215",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "May",

}