Service marketing and blueprinting

J. Goedee, W. de Vries

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

Original languageEnglish
Title of host publicationFinancial service marketing
EditorsF. Caeldries, J. Goedee, A.C.J. Rijkers, L. Wijnands
Place of PublicationDen Haag
PublisherLemma
Pages67-77
ISBN (Print)9789059312708
Publication statusPublished - 2010

Cite this

Goedee, J., & de Vries, W. (2010). Service marketing and blueprinting. In F. Caeldries, J. Goedee, A. C. J. Rijkers, & L. Wijnands (Eds.), Financial service marketing (pp. 67-77). Den Haag: Lemma.
Goedee, J. ; de Vries, W. / Service marketing and blueprinting. Financial service marketing. editor / F. Caeldries ; J. Goedee ; A.C.J. Rijkers ; L. Wijnands. Den Haag : Lemma, 2010. pp. 67-77
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Goedee, J & de Vries, W 2010, Service marketing and blueprinting. in F Caeldries, J Goedee, ACJ Rijkers & L Wijnands (eds), Financial service marketing. Lemma, Den Haag, pp. 67-77.

Service marketing and blueprinting. / Goedee, J.; de Vries, W.

Financial service marketing. ed. / F. Caeldries; J. Goedee; A.C.J. Rijkers; L. Wijnands. Den Haag : Lemma, 2010. p. 67-77.

Research output: Chapter in Book/Report/Conference proceedingChapterScientific

TY - CHAP

T1 - Service marketing and blueprinting

AU - Goedee, J.

AU - de Vries, W.

PY - 2010

Y1 - 2010

M3 - Chapter

SN - 9789059312708

SP - 67

EP - 77

BT - Financial service marketing

A2 - Caeldries, F.

A2 - Goedee, J.

A2 - Rijkers, A.C.J.

A2 - Wijnands, L.

PB - Lemma

CY - Den Haag

ER -

Goedee J, de Vries W. Service marketing and blueprinting. In Caeldries F, Goedee J, Rijkers ACJ, Wijnands L, editors, Financial service marketing. Den Haag: Lemma. 2010. p. 67-77