Service marketing and blueprinting

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific

Original language	English
Title of host publication	Financial service marketing
Editors	F. Caeldries, J. Goedee, A.C.J. Rijkers, L. Wijnands
Place of Publication	Den Haag
Publisher	Lemma
Pages	67-77
ISBN (Print)	9789059312708
Publication status	Published - 2010

Cite this

@inbook{4e606418acf14be8ab52ff2936c6fec2,

title = "Service marketing and blueprinting",

author = "J. Goedee and \{de Vries\}, W.",

year = "2010",

language = "English",

isbn = "9789059312708",

pages = "67--77",

editor = "F. Caeldries and J. Goedee and A.C.J. Rijkers and L. Wijnands",

booktitle = "Financial service marketing",

publisher = "Lemma",

}