Serving low-income markets

Rethinking multinational corporations' strategies

S. Sadreghazi, G.M. Duijsters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Abstract

The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In particular, the authors deal with the nexus between multinationals, emerging economies and innovation from a variety of different perspectives. Innovation is regarded as a core driving force in the global economy but the authors show how it can impede as well as encourage sustainability. The book brings together insights from business studies and economics, and combines concise theoretical discussion with empirical analyses of unique data.
Original languageEnglish
Title of host publicationMultinationals and Emerging Economies
Subtitle of host publicationThe Quest for Innovation and Sustainability
EditorsW. Dolfsma, G.M. Duysters, I. Costa
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Pages166-182
Number of pages256
ISBN (Print)9781848440081
Publication statusPublished - 2009

Fingerprint

Low income
Multinational corporations
Global economy
Innovation
Emerging economies
Multinationals
Economics
Business studies
Driving force
Sustainability

Cite this

Sadreghazi, S., & Duijsters, G. M. (2009). Serving low-income markets: Rethinking multinational corporations' strategies. In W. Dolfsma, G. M. Duysters, & I. Costa (Eds.), Multinationals and Emerging Economies: The Quest for Innovation and Sustainability (pp. 166-182). Cheltenham: Edward Elgar Publishing.
Sadreghazi, S. ; Duijsters, G.M. / Serving low-income markets : Rethinking multinational corporations' strategies. Multinationals and Emerging Economies: The Quest for Innovation and Sustainability. editor / W. Dolfsma ; G.M. Duysters ; I. Costa. Cheltenham : Edward Elgar Publishing, 2009. pp. 166-182
@inbook{e29aa408957146f8ac9ecdb28b6b6167,
title = "Serving low-income markets: Rethinking multinational corporations' strategies",
abstract = "The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In particular, the authors deal with the nexus between multinationals, emerging economies and innovation from a variety of different perspectives. Innovation is regarded as a core driving force in the global economy but the authors show how it can impede as well as encourage sustainability. The book brings together insights from business studies and economics, and combines concise theoretical discussion with empirical analyses of unique data.",
author = "S. Sadreghazi and G.M. Duijsters",
note = "Pagination: 256",
year = "2009",
language = "English",
isbn = "9781848440081",
pages = "166--182",
editor = "W. Dolfsma and G.M. Duysters and I. Costa",
booktitle = "Multinationals and Emerging Economies",
publisher = "Edward Elgar Publishing",

}

Sadreghazi, S & Duijsters, GM 2009, Serving low-income markets: Rethinking multinational corporations' strategies. in W Dolfsma, GM Duysters & I Costa (eds), Multinationals and Emerging Economies: The Quest for Innovation and Sustainability. Edward Elgar Publishing, Cheltenham, pp. 166-182.

Serving low-income markets : Rethinking multinational corporations' strategies. / Sadreghazi, S.; Duijsters, G.M.

Multinationals and Emerging Economies: The Quest for Innovation and Sustainability. ed. / W. Dolfsma; G.M. Duysters; I. Costa. Cheltenham : Edward Elgar Publishing, 2009. p. 166-182.

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Serving low-income markets

T2 - Rethinking multinational corporations' strategies

AU - Sadreghazi, S.

AU - Duijsters, G.M.

N1 - Pagination: 256

PY - 2009

Y1 - 2009

N2 - The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In particular, the authors deal with the nexus between multinationals, emerging economies and innovation from a variety of different perspectives. Innovation is regarded as a core driving force in the global economy but the authors show how it can impede as well as encourage sustainability. The book brings together insights from business studies and economics, and combines concise theoretical discussion with empirical analyses of unique data.

AB - The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In particular, the authors deal with the nexus between multinationals, emerging economies and innovation from a variety of different perspectives. Innovation is regarded as a core driving force in the global economy but the authors show how it can impede as well as encourage sustainability. The book brings together insights from business studies and economics, and combines concise theoretical discussion with empirical analyses of unique data.

M3 - Chapter

SN - 9781848440081

SP - 166

EP - 182

BT - Multinationals and Emerging Economies

A2 - Dolfsma, W.

A2 - Duysters, G.M.

A2 - Costa, I.

PB - Edward Elgar Publishing

CY - Cheltenham

ER -

Sadreghazi S, Duijsters GM. Serving low-income markets: Rethinking multinational corporations' strategies. In Dolfsma W, Duysters GM, Costa I, editors, Multinationals and Emerging Economies: The Quest for Innovation and Sustainability. Cheltenham: Edward Elgar Publishing. 2009. p. 166-182