Serving low-income markets: Rethinking multinational corporations' strategies

S. Sadreghazi, G.M. Duijsters

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

3 Citations (Scopus)

Abstract

The global economy is changing rapidly and multinational corporations (MNCs) are at the forefront of this transformation. This book provides novel and profound analyses of how MNCs and emerging economies are related, and how this relationship affects the dynamics of the global economy. In particular, the authors deal with the nexus between multinationals, emerging economies and innovation from a variety of different perspectives. Innovation is regarded as a core driving force in the global economy but the authors show how it can impede as well as encourage sustainability. The book brings together insights from business studies and economics, and combines concise theoretical discussion with empirical analyses of unique data.
Original languageEnglish
Title of host publicationMultinationals and Emerging Economies
Subtitle of host publicationThe Quest for Innovation and Sustainability
EditorsW. Dolfsma, G.M. Duysters, I. Costa
Place of PublicationCheltenham
PublisherEdward Elgar Publishing
Pages166-182
Number of pages256
ISBN (Print)9781848440081
Publication statusPublished - 2009

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