Shopper response to bundle promotions for packaged goods

B. Foubert, E. Gijsbrechts

Research output: Contribution to journalArticleScientificpeer-review

30 Citations (Scopus)
Original languageEnglish
Pages (from-to)647-662
JournalJournal of Marketing Research
Volume44
Issue number4
Publication statusPublished - 2007

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