Original language | English |
---|---|
Pages (from-to) | 647-662 |
Journal | Journal of Marketing Research |
Volume | 44 |
Issue number | 4 |
Publication status | Published - 2007 |
Shopper response to bundle promotions for packaged goods
B. Foubert, E. Gijsbrechts
Research output: Contribution to journal › Article › Scientific › peer-review
54
Citations
(Scopus)