Shopper response to bundle promotions for packaged goods

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	647-662
Journal	Journal of Marketing Research
Volume	44
Issue number	4
Publication status	Published - 2007

Cite this

@article{325a2859f0fa40ef96dd1a96895585cf,

title = "Shopper response to bundle promotions for packaged goods",

author = "B. Foubert and E. Gijsbrechts",

year = "2007",

language = "English",

volume = "44",

pages = "647--662",

journal = "Journal of Marketing Research",

issn = "0022-2437",

publisher = "American Marketing Association",

number = "4",

}