Short-term and long-term effects of marketing strategy

D.M. Hanssens, M.G. Dekimpe

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationHandbook of Marketing Strategy
EditorsV. Shankar, G. Carpenter
Place of PublicationNorthampton
PublisherEdward Elgar Publishing
Pages457-469
Number of pages512
ISBN (Print)9781849800983
Publication statusPublished - 2012

Publication series

NameElgar original reference Series

Cite this

Hanssens, D. M., & Dekimpe, M. G. (2012). Short-term and long-term effects of marketing strategy. In V. Shankar, & G. Carpenter (Eds.), Handbook of Marketing Strategy (pp. 457-469). (Elgar original reference Series). Northampton: Edward Elgar Publishing.
Hanssens, D.M. ; Dekimpe, M.G. / Short-term and long-term effects of marketing strategy. Handbook of Marketing Strategy. editor / V. Shankar ; G. Carpenter. Northampton : Edward Elgar Publishing, 2012. pp. 457-469 (Elgar original reference Series).
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year = "2012",
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Hanssens, DM & Dekimpe, MG 2012, Short-term and long-term effects of marketing strategy. in V Shankar & G Carpenter (eds), Handbook of Marketing Strategy. Elgar original reference Series, Edward Elgar Publishing, Northampton, pp. 457-469.

Short-term and long-term effects of marketing strategy. / Hanssens, D.M.; Dekimpe, M.G.

Handbook of Marketing Strategy. ed. / V. Shankar; G. Carpenter. Northampton : Edward Elgar Publishing, 2012. p. 457-469 (Elgar original reference Series).

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

TY - CHAP

T1 - Short-term and long-term effects of marketing strategy

AU - Hanssens, D.M.

AU - Dekimpe, M.G.

N1 - Pagination: 512

PY - 2012

Y1 - 2012

M3 - Chapter

SN - 9781849800983

T3 - Elgar original reference Series

SP - 457

EP - 469

BT - Handbook of Marketing Strategy

A2 - Shankar, V.

A2 - Carpenter, G.

PB - Edward Elgar Publishing

CY - Northampton

ER -

Hanssens DM, Dekimpe MG. Short-term and long-term effects of marketing strategy. In Shankar V, Carpenter G, editors, Handbook of Marketing Strategy. Northampton: Edward Elgar Publishing. 2012. p. 457-469. (Elgar original reference Series).