Short-term and long-term effects of marketing strategy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Handbook of Marketing Strategy
Editors	V. Shankar, G. Carpenter
Place of Publication	Northampton
Publisher	Edward Elgar Publishing
Pages	457-469
Number of pages	512
ISBN (Print)	9781849800983
Publication status	Published - 2012

Name	Elgar original reference Series

Cite this

@inbook{d98e3fed248845349c4c4a9baf11986d,

title = "Short-term and long-term effects of marketing strategy",

author = "D.M. Hanssens and M.G. Dekimpe",

note = "Pagination: 512",

year = "2012",

language = "English",

isbn = "9781849800983",

series = "Elgar original reference Series",

publisher = "Edward Elgar Publishing",

pages = "457--469",

editor = "V. Shankar and G. Carpenter",

booktitle = "Handbook of Marketing Strategy",

}