Short-term and long-term effects of marketing strategy

D.M. Hanssens, M.G. Dekimpe

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

5 Citations (Scopus)
Original languageEnglish
Title of host publicationHandbook of Marketing Strategy
EditorsV. Shankar, G. Carpenter
Place of PublicationNorthampton
PublisherEdward Elgar Publishing
Pages457-469
Number of pages512
ISBN (Print)9781849800983
Publication statusPublished - 2012

Publication series

NameElgar original reference Series

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