Should retailers adjust their micromarketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

K. Campo, E. Gijsbrechts

Research output: Contribution to journalArticleScientificpeer-review

29 Citations (Scopus)
Original languageEnglish
Pages (from-to)369-383
Number of pages14
JournalJournal of Retailing and Consumer Services
Publication statusPublished - 2004

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