Should retailers adjust their micromarketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

K. Campo; E. Gijsbrechts

Should retailers adjust their micromarketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	369-383
Number of pages	14
Journal	Journal of Retailing and Consumer Services
Volume	11
Publication status	Published - 2004

Cite this

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title = "Should retailers adjust their micromarketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores",

author = "K. Campo and E. Gijsbrechts",

note = "Pagination: 14",

year = "2004",

language = "English",

volume = "11",

pages = "369--383",

journal = "Journal of Retailing and Consumer Services",

issn = "0969-6989",

publisher = "Elsevier Limited",

}

TY - JOUR

T1 - Should retailers adjust their micromarketing strategies to type of outlet? An application to location-based store space allocation in limited and full-service grocery stores

AU - Campo, K.

AU - Gijsbrechts, E.

N1 - Pagination: 14

PY - 2004

Y1 - 2004

M3 - Article

SN - 0969-6989

VL - 11

SP - 369

EP - 383

JO - Journal of Retailing and Consumer Services

JF - Journal of Retailing and Consumer Services

ER -