Signaling effects of CSR performance on cross-border alliance formation

Ding Wang, Jiang Wei, Niels Noorderhaven, Yang Liu

Research output: Contribution to journalArticleScientificpeer-review

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Abstract

This study examines the effects of corporate social responsibility (CSR) performance of Chinese firms on the formation of cross-border alliances with partners in developed countries. We use signaling theory and the co-evolutionary perspective as bases in proposing that the signaling effects of CSR performance on cross-border alliance formation are subject to the influences of subnational, national, and cross-national institutions. By using a longitudinal data set, we find that the signaling effects of CSR performance on cross-border alliance formation emerged only after a national system of CSR-related institutions had been established. Once this framework was set up, the effectiveness of CSR as a signal was subject to subnational (intra-country) and cross-national (inter-countries) institutional differences. We conclude that combining signaling theory with the co-evolutionary perspective contributes to CSR research in emerging markets.
Original languageEnglish
Pages (from-to)831-850
Number of pages20
JournalJournal of Business Ethics
Volume186
Issue number4
DOIs
Publication statusPublished - Sept 2023

Keywords

  • CSR
  • China
  • Co-evolutionary perspective
  • Cross-border alliance
  • Signaling theory

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