Similarity-based spatial methods to estimate shelf space elasticities

A. van Dijk, H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)257-277
Number of pages20
JournalQuantitative Marketing and Economics
Volume2
Publication statusPublished - 2004

Cite this

van Dijk, A., van Heerde, H. J., Leeflang, P. S. H., & Wittink, D. R. (2004). Similarity-based spatial methods to estimate shelf space elasticities. Quantitative Marketing and Economics, 2, 257-277.