Similarity-based spatial methods to estimate shelf space elasticities

A. van Dijk, H.J. van Heerde, P.S.H. Leeflang, D.R. Wittink

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	257-277
Number of pages	20
Journal	QME-Quantitative Marketing and Economics
Volume	2
Publication status	Published - 2004

Cite this

@article{b71bfae17102415184b2473c006d5970,

title = "Similarity-based spatial methods to estimate shelf space elasticities",

author = "{van Dijk}, A. and {van Heerde}, H.J. and P.S.H. Leeflang and D.R. Wittink",

note = "Pagination: 20",

year = "2004",

language = "English",

volume = "2",

pages = "257--277",

journal = "QME-Quantitative Marketing and Economics",

issn = "1570-7156",

publisher = "Kluwer Academic Publishers",

}