| Original language | Dutch |
|---|---|
| Title of host publication | Jaarboek MarktOnderzoek Associatie (Dl. 36) |
| Editors | A.E. Bronner, P. Dekker, E. de Leeuw, L.J. Paas, K. de Ruyter, A. Smidts, J.E. Wieringa |
| Place of Publication | Amsterdam |
| Publisher | MOA, Center for Marketing Intelligence & Research |
| Pages | 189-204 |
| Number of pages | 16 |
| Publication status | Published - 2011 |
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