Small cities with big dreams: Creative placemaking and branding strategies

Greg Richards, Lian Duif

Research output: Book/ReportBookScientific

Abstract

How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development.

Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors.

This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.
Original languageEnglish
PublisherRoutledge
ISBN (Print)9780815385424, 9780815391661
Publication statusPublished - 2019

Fingerprint

development strategy
urban development
programming
knowledge economy
agglomeration area
stakeholder
planning
resources
community
economics

Keywords

  • Kleinstadt
  • Marke
  • Niederlande
  • City promotion
  • Place marketing
  • Standortmarketing
  • Small cities
  • Stadtmarketing
  • Welt

Cite this

@book{35e94b71ad824debb9b5526ccecb749b,
title = "Small cities with big dreams: Creative placemaking and branding strategies",
abstract = "How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development.Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors.This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.",
keywords = "Kleinstadt, Marke, Niederlande, City promotion, Place marketing, Standortmarketing, Small cities, Stadtmarketing, Welt",
author = "Greg Richards and Lian Duif",
year = "2019",
language = "English",
isbn = "9780815385424",
publisher = "Routledge",
address = "United Kingdom",

}

Small cities with big dreams : Creative placemaking and branding strategies. / Richards, Greg; Duif, Lian.

Routledge, 2019.

Research output: Book/ReportBookScientific

TY - BOOK

T1 - Small cities with big dreams

T2 - Creative placemaking and branding strategies

AU - Richards, Greg

AU - Duif, Lian

PY - 2019

Y1 - 2019

N2 - How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development.Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors.This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.

AB - How can small cities make an impact in a globalizing world dominated by ‘world cities’ and urban development strategies aimed at increasing agglomeration? This book addresses the challenges of smaller cities trying to put themselves on the map, attract resources and initiate development.Placemaking has become an important tool for driving urban development that is sensitive to the needs of communities. This volume examines the development of creative placemaking practices that can help to link small cities to external networks, stimulate collaboration and help them make the most of the opportunities presented by the knowledge economy. The authors argue that the adoption of more strategic, holistic placemaking strategies that engage all stakeholders can be a successful alternative to copying bigger places. Drawing on a range of examples from around the world, they analyse small city development strategies and identify key success factors.This book focuses on the case of ‘s-Hertogenbosch, a small Dutch city that used cultural programming to link itself to global networks and stimulate economic, cultural, social and creative development. It advocates the use of cultural programming strategies as a more flexible alternative to traditional top-down planning approaches and as a means of avoiding copying the big city.

KW - Kleinstadt

KW - Marke

KW - Niederlande

KW - City promotion

KW - Place marketing

KW - Standortmarketing

KW - Small cities

KW - Stadtmarketing

KW - Welt

M3 - Book

SN - 9780815385424

SN - 9780815391661

BT - Small cities with big dreams

PB - Routledge

ER -