Social connections and the persuasiveness of viral campaigns on social network sites

Persuasive intent as the underlying mechanism

G. van Noort, M.L. Antheunis, E. van Reijmersdal

Research output: Contribution to journalArticleScientificpeer-review

Original languageEnglish
Pages (from-to)39-53
Number of pages15
JournalJournal of Marketing Communications
Volume18
Issue number1
Publication statusPublished - 2012

Cite this

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title = "Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism",
author = "{van Noort}, G. and M.L. Antheunis and {van Reijmersdal}, E.",
note = "Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism Pagination: 15",
year = "2012",
language = "English",
volume = "18",
pages = "39--53",
journal = "Journal of Marketing Communications",
issn = "1352-7266",
publisher = "Routledge",
number = "1",

}

Social connections and the persuasiveness of viral campaigns on social network sites : Persuasive intent as the underlying mechanism. / van Noort, G.; Antheunis, M.L.; van Reijmersdal, E.

In: Journal of Marketing Communications, Vol. 18, No. 1, 2012, p. 39-53.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Social connections and the persuasiveness of viral campaigns on social network sites

T2 - Persuasive intent as the underlying mechanism

AU - van Noort, G.

AU - Antheunis, M.L.

AU - van Reijmersdal, E.

N1 - Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism Pagination: 15

PY - 2012

Y1 - 2012

M3 - Article

VL - 18

SP - 39

EP - 53

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

SN - 1352-7266

IS - 1

ER -