Original language | English |
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Pages (from-to) | 39-53 |
Number of pages | 15 |
Journal | Journal of Marketing Communications |
Volume | 18 |
Issue number | 1 |
Publication status | Published - 2012 |
Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism
G. van Noort, M.L. Antheunis, E. van Reijmersdal
Research output: Contribution to journal › Article › Scientific › peer-review
99
Citations
(Scopus)