Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism

G. van Noort; M.L. Antheunis; E. van Reijmersdal

Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism

G. van Noort, M.L. Antheunis, E. van Reijmersdal

Research output: Contribution to journal › Article › Scientific › peer-review

Original language	English
Pages (from-to)	39-53
Number of pages	15
Journal	Journal of Marketing Communications
Volume	18
Issue number	1
Publication status	Published - 2012

Cite this

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title = "Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism",

author = "\{van Noort\}, G. and M.L. Antheunis and \{van Reijmersdal\}, E.",

note = "Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism Pagination: 15",

year = "2012",

language = "English",

volume = "18",

pages = "39--53",

journal = "Journal of Marketing Communications",

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publisher = "Routledge",

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T1 - Social connections and the persuasiveness of viral campaigns on social network sites

T2 - Persuasive intent as the underlying mechanism

AU - van Noort, G.

AU - Antheunis, M.L.

AU - van Reijmersdal, E.

N1 - Social connections and the persuasiveness of viral campaigns on social network sites: Persuasive intent as the underlying mechanism Pagination: 15

PY - 2012

Y1 - 2012

M3 - Article

SN - 1352-7266

VL - 18

SP - 39

EP - 53

JO - Journal of Marketing Communications

JF - Journal of Marketing Communications

IS - 1

ER -