Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences

Annemarie Nanne

    Research output: ThesisDoctoral Thesis

    284 Downloads (Pure)
    Original languageEnglish
    QualificationDoctor of Philosophy
    Awarding Institution
    • Tilburg University
    Supervisors/Advisors
    • Antheunis, Marjolijn, Promotor
    • van Noort, Guda, Promotor, External person
    • Postma, Eric, Promotor
    • Rosengren , Sara , Member PhD commission, External person
    • Poels, Karolien , Member PhD commission, External person
    • Araujo , Araujo , Member PhD commission, External person
    • van Dolen, Willemijn , Member PhD commission, External person
    • Maes, Fons, Promotor
    Award date2 Dec 2022
    Print ISBNs 978-94-6458-618-3
    Publication statusPublished - 2 Dec 2022

    Keywords

    • Visual social media
    • Visual Br-UGC
    • Social drivers

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