Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences

Annemarie Nanne

Research output: ThesisDoctoral Thesis

177 Downloads (Pure)
Original languageEnglish
QualificationDoctor of Philosophy
Awarding Institution
  • Tilburg University
Supervisors/Advisors
  • Antheunis, Marjolijn, Promotor
  • van Noort, Guda, Promotor, External person
  • Postma, Eric, Promotor
  • Rosengren , Sara , Member PhD commission, External person
  • Poels, Karolien , Member PhD commission, External person
  • Araujo , Araujo , Member PhD commission, External person
  • van Dolen, Willemijn , Member PhD commission, External person
  • Maes, Fons, Promotor
Award date2 Dec 2022
Print ISBNs 978-94-6458-618-3
Publication statusPublished - 2 Dec 2022

Keywords

  • Visual social media
  • Visual Br-UGC
  • Social drivers

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