Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences

Research output: Thesis › Doctoral Thesis

477 Downloads (Pure)

Original language	English
Qualification	Doctor of Philosophy
Awarding Institution	Tilburg University
Supervisors/Advisors	Antheunis, Marjolijn, Promotor van Noort, Guda, Promotor, External person Postma, Eric, Promotor Rosengren , Sara , Member PhD commission, External person Poels, Karolien , Member PhD commission, External person Araujo , Araujo , Member PhD commission, External person van Dolen, Willemijn , Member PhD commission, External person Maes, Fons, Promotor
Award date	2 Dec 2022
Print ISBNs	978-94-6458-618-3
Publication status	Published - 2 Dec 2022

Keywords

@phdthesis{11a766686ff8477aaad0b9662cd6a951,

title = "Social Drivers of Visual Brand-Related User Generated Content: Creation, Content, and Consequences",

keywords = "Visual social media, Visual Br-UGC, Social drivers",

author = "Annemarie Nanne",

year = "2022",

month = dec,

day = "2",

language = "English",

isbn = " 978-94-6458-618-3",

series = "TiCC PhD Series ",

number = "81",

school = "Tilburg University",

}