| Original language | English |
|---|---|
| Place of Publication | Cambridge MA |
| Publisher | Marketing Science Institute |
| ISBN (Print) | 096571148X |
| Publication status | Published - 2007 |
Publication series
| Name | MSI Relevant Knowledge Series |
|---|
Social Networks in Marketing
- C. van den Bulte
- , S.H.K. Wuyts
Research output: Book/Report › Book › Scientific