(S)pin the flu vaccine: Recipes for concern

Jeanine P D Guidry; Ioana A Coman; Emily K Vraga; Nicole H O'Donnell; Nihar Sreepada

doi:10.1016/j.vaccine.2020.06.012

(S)pin the flu vaccine: Recipes for concern

Jeanine P D Guidry, Ioana A Coman, Emily K Vraga, Nicole H O'Donnell, Nihar Sreepada

Research output: Contribution to journal › Article › Scientific › peer-review

Abstract

Influenza epidemics happen yearly, and the World Health Organization estimates that the virus is connected to between 290,000 and 650,000 annual deaths. The most effective way to prevent seasonal influenza is vaccination. The prevalence of vaccine misinformation on social media is increasing, but the visual platform Pinterest is understudied in this area. The current study is the first to explore the content and nature of influenza information that is shared on Pinterest. Using a quantitative content analysis, Pinterest messages were theoretically analyzed for Health Belief Model variables as well as for message source, engagement, and position on vaccination. Findings showed concerning trends but also promising opportunities for health organizations and professionals.

Original language	English
Pages (from-to)	5498-5506
Number of pages	9
Journal	Vaccine
Volume	38
Issue number	34
DOIs	https://doi.org/10.1016/j.vaccine.2020.06.012
Publication status	Published - 22 Jul 2020
Externally published	Yes

Keywords

Communication
Humans
Influenza Vaccines
Influenza, Human/prevention & control
Social Media
Vaccination

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10.1016/j.vaccine.2020.06.012

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title = "(S)pin the flu vaccine: Recipes for concern",

abstract = "Influenza epidemics happen yearly, and the World Health Organization estimates that the virus is connected to between 290,000 and 650,000 annual deaths. The most effective way to prevent seasonal influenza is vaccination. The prevalence of vaccine misinformation on social media is increasing, but the visual platform Pinterest is understudied in this area. The current study is the first to explore the content and nature of influenza information that is shared on Pinterest. Using a quantitative content analysis, Pinterest messages were theoretically analyzed for Health Belief Model variables as well as for message source, engagement, and position on vaccination. Findings showed concerning trends but also promising opportunities for health organizations and professionals.",

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AU - Guidry, Jeanine P D

AU - Coman, Ioana A

AU - Vraga, Emily K

AU - O'Donnell, Nicole H

AU - Sreepada, Nihar

PY - 2020/7/22

Y1 - 2020/7/22

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AB - Influenza epidemics happen yearly, and the World Health Organization estimates that the virus is connected to between 290,000 and 650,000 annual deaths. The most effective way to prevent seasonal influenza is vaccination. The prevalence of vaccine misinformation on social media is increasing, but the visual platform Pinterest is understudied in this area. The current study is the first to explore the content and nature of influenza information that is shared on Pinterest. Using a quantitative content analysis, Pinterest messages were theoretically analyzed for Health Belief Model variables as well as for message source, engagement, and position on vaccination. Findings showed concerning trends but also promising opportunities for health organizations and professionals.

KW - Communication

KW - Humans

KW - Influenza Vaccines

KW - Influenza, Human/prevention & control

KW - Social Media

KW - Vaccination

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VL - 38

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EP - 5506

JO - Vaccine

JF - Vaccine

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ER -

(S)pin the flu vaccine: Recipes for concern

Abstract

Keywords

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