TY - JOUR
T1 - Standardization and contextualization
T2 - A study of language and leadership across 17 countries
AU - Zander, Lena
AU - Mockaitis, Audra I.
AU - Harzing, Anne-Wil
AU - Baldueza, Joyce
AU - Barner-Rasmussen, Wilhelm
AU - Barzantny, Cordula
AU - Canabal, Anne
AU - Davila, Anabella
AU - Espejo, Alvaro
AU - Fernandes Ferreira, Rita
AU - Giroud, Axele
AU - Koester, Kathrin
AU - Liang, Yung-Kuei
AU - Morley, Michael J.
AU - Myloni, Barbara
AU - Odusanya, Joseph O. T.
AU - O'Sullivan, Sharon Leiba
AU - Palaniappan, Ananda Kumar
AU - Prochno, Paulo
AU - Choudhury, Srabani Roy
AU - Saka-Helmhout, Ayse
AU - Siengthai, Sununta
AU - Soydas, Ayda Uzuncarsili
AU - Viswat, Linda
PY - 2011/7
Y1 - 2011/7
N2 - With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.
AB - With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.
KW - Language
KW - Leadership
KW - Context
KW - Culture
KW - Multinational company
KW - Cultural accommodation
KW - ATTITUDE SCALE TRANSLATIONS
KW - CULTURAL ACCOMMODATION
KW - CHINESE BILINGUALS
KW - ETHNIC AFFIRMATION
KW - CROSS-LANGUAGE
KW - HONG-KONG
KW - COMPANIES
KW - RESPONSES
KW - VALUES
U2 - 10.1016/j.jwb.2010.07.009
DO - 10.1016/j.jwb.2010.07.009
M3 - Article
SN - 1090-9516
VL - 46
SP - 296
EP - 304
JO - Journal of World Business
JF - Journal of World Business
IS - 3
ER -