Standardization and contextualization

A study of language and leadership across 17 countries

Lena Zander*, Audra I. Mockaitis, Anne-Wil Harzing, Joyce Baldueza, Wilhelm Barner-Rasmussen, Cordula Barzantny, Anne Canabal, Anabella Davila, Alvaro Espejo, Rita Fernandes Ferreira, Axele Giroud, Kathrin Koester, Yung-Kuei Liang, Michael J. Morley, Barbara Myloni, Joseph O. T. Odusanya, Sharon Leiba O'Sullivan, Ananda Kumar Palaniappan, Paulo Prochno, Srabani Roy Choudhury & 4 others Ayse Saka-Helmhout, Sununta Siengthai, Ayda Uzuncarsili Soydas, Linda Viswat

*Corresponding author for this work

Research output: Contribution to journalArticleScientificpeer-review

Abstract

With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.
Original languageEnglish
Pages (from-to)296-304
Number of pages9
JournalJournal of World Business
Volume46
Issue number3
DOIs
Publication statusPublished - Jul 2011
Externally publishedYes

Keywords

  • Language
  • Leadership
  • Context
  • Culture
  • Multinational company
  • Cultural accommodation
  • ATTITUDE SCALE TRANSLATIONS
  • CULTURAL ACCOMMODATION
  • CHINESE BILINGUALS
  • ETHNIC AFFIRMATION
  • CROSS-LANGUAGE
  • HONG-KONG
  • COMPANIES
  • RESPONSES
  • VALUES

Cite this

Zander, L., Mockaitis, A. I., Harzing, A-W., Baldueza, J., Barner-Rasmussen, W., Barzantny, C., ... Viswat, L. (2011). Standardization and contextualization: A study of language and leadership across 17 countries. Journal of World Business, 46(3), 296-304. https://doi.org/10.1016/j.jwb.2010.07.009
Zander, Lena ; Mockaitis, Audra I. ; Harzing, Anne-Wil ; Baldueza, Joyce ; Barner-Rasmussen, Wilhelm ; Barzantny, Cordula ; Canabal, Anne ; Davila, Anabella ; Espejo, Alvaro ; Fernandes Ferreira, Rita ; Giroud, Axele ; Koester, Kathrin ; Liang, Yung-Kuei ; Morley, Michael J. ; Myloni, Barbara ; Odusanya, Joseph O. T. ; O'Sullivan, Sharon Leiba ; Palaniappan, Ananda Kumar ; Prochno, Paulo ; Choudhury, Srabani Roy ; Saka-Helmhout, Ayse ; Siengthai, Sununta ; Soydas, Ayda Uzuncarsili ; Viswat, Linda. / Standardization and contextualization : A study of language and leadership across 17 countries. In: Journal of World Business. 2011 ; Vol. 46, No. 3. pp. 296-304.
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abstract = "With multinational corporations increasingly adopting English as a corporate language, the issue of language management and the pros and cons of language standardization have been widely debated in the literature. Our 17-country study considers whether the use of English as a common corporate language causes difficulties. We empirically examine whether managerial reactions to specific leadership scenario-based situations change as a consequence of the language they use. Our results show that the choice of language (native or English) does not matter much for the studied leadership scenarios. Instead, leadership decisions and reactions depend more on cultural and situational context.",
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author = "Lena Zander and Mockaitis, {Audra I.} and Anne-Wil Harzing and Joyce Baldueza and Wilhelm Barner-Rasmussen and Cordula Barzantny and Anne Canabal and Anabella Davila and Alvaro Espejo and {Fernandes Ferreira}, Rita and Axele Giroud and Kathrin Koester and Yung-Kuei Liang and Morley, {Michael J.} and Barbara Myloni and Odusanya, {Joseph O. T.} and O'Sullivan, {Sharon Leiba} and Palaniappan, {Ananda Kumar} and Paulo Prochno and Choudhury, {Srabani Roy} and Ayse Saka-Helmhout and Sununta Siengthai and Soydas, {Ayda Uzuncarsili} and Linda Viswat",
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Zander, L, Mockaitis, AI, Harzing, A-W, Baldueza, J, Barner-Rasmussen, W, Barzantny, C, Canabal, A, Davila, A, Espejo, A, Fernandes Ferreira, R, Giroud, A, Koester, K, Liang, Y-K, Morley, MJ, Myloni, B, Odusanya, JOT, O'Sullivan, SL, Palaniappan, AK, Prochno, P, Choudhury, SR, Saka-Helmhout, A, Siengthai, S, Soydas, AU & Viswat, L 2011, 'Standardization and contextualization: A study of language and leadership across 17 countries', Journal of World Business, vol. 46, no. 3, pp. 296-304. https://doi.org/10.1016/j.jwb.2010.07.009

Standardization and contextualization : A study of language and leadership across 17 countries. / Zander, Lena; Mockaitis, Audra I.; Harzing, Anne-Wil; Baldueza, Joyce; Barner-Rasmussen, Wilhelm; Barzantny, Cordula; Canabal, Anne; Davila, Anabella; Espejo, Alvaro; Fernandes Ferreira, Rita; Giroud, Axele; Koester, Kathrin; Liang, Yung-Kuei; Morley, Michael J.; Myloni, Barbara; Odusanya, Joseph O. T.; O'Sullivan, Sharon Leiba; Palaniappan, Ananda Kumar; Prochno, Paulo; Choudhury, Srabani Roy; Saka-Helmhout, Ayse; Siengthai, Sununta; Soydas, Ayda Uzuncarsili; Viswat, Linda.

In: Journal of World Business, Vol. 46, No. 3, 07.2011, p. 296-304.

Research output: Contribution to journalArticleScientificpeer-review

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AU - Zander, Lena

AU - Mockaitis, Audra I.

AU - Harzing, Anne-Wil

AU - Baldueza, Joyce

AU - Barner-Rasmussen, Wilhelm

AU - Barzantny, Cordula

AU - Canabal, Anne

AU - Davila, Anabella

AU - Espejo, Alvaro

AU - Fernandes Ferreira, Rita

AU - Giroud, Axele

AU - Koester, Kathrin

AU - Liang, Yung-Kuei

AU - Morley, Michael J.

AU - Myloni, Barbara

AU - Odusanya, Joseph O. T.

AU - O'Sullivan, Sharon Leiba

AU - Palaniappan, Ananda Kumar

AU - Prochno, Paulo

AU - Choudhury, Srabani Roy

AU - Saka-Helmhout, Ayse

AU - Siengthai, Sununta

AU - Soydas, Ayda Uzuncarsili

AU - Viswat, Linda

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KW - Culture

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KW - Cultural accommodation

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KW - CHINESE BILINGUALS

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KW - HONG-KONG

KW - COMPANIES

KW - RESPONSES

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