Strategic assortment decisions in information-intensive and turbulent environments

M.G. Dekimpe, K.J.P. Gielens, J. Raju, J. Thomas

Research output: Contribution to journalArticleScientificpeer-review

43 Citations (Scopus)


Recent trends in the environment have caused changes in consumers’ store patronage, price sensitivity, and need for variety. These changes have led retailers to reconsider some of their assortment options. Specifically, we discuss how they may have led some retailers to move from a single-format to a multiple-format channel portfolio, how they may have contributed to the growth of the discount format, and how they tend to influence the private-label portfolio of many retailers. We end by showing how these assortment changes may, in turn, have various welfare, logistical, and tactical implications.
Original languageEnglish
Pages (from-to)S17-S28
JournalJournal of Retailing
Issue number1
Publication statusPublished - 2011


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