Abstract
Research on strategic consensus focuses primarily on the extent of agreement among team members regarding organizational strategy. It does not include elements such as the content of the agreement, between-group consensus, or the significance of differences in consensus (e.g., for evaluating the effectiveness of strategic interventions). We propose a new analytical approach, Strategic Consensus Mapping, that provides a comprehensive analysis of strategic consensus within and between groups and that includes intuitive and easy-to-understand visualizations. This approach offers researchers the necessary tools for integrative theory building in strategic consensus, as well as in the broader managerial and organizational cognition domain. Using a case example, we illustrate the proposed methods for a multidimensional, multilevel, and longitudinal analysis of strategic consensus.
| Original language | English |
|---|---|
| Pages (from-to) | 1053-1069 |
| Journal | Strategic Management Journal |
| Volume | 35 |
| Issue number | 7 |
| Early online date | 2 Aug 2013 |
| DOIs | |
| Publication status | Published - Jul 2014 |
Keywords
- strategic consensus
- strategic interventions
- shared cognition
- vector model for unfolding
- multidimensional scaling
- permutation testing