Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel

T.B.C. Poiesz, W.F. van Raaij

Research output: Book/ReportBookScientific

Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar
Number of pages228
ISBN (Print)9781843767725
Publication statusPublished - 2007

Cite this

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title = "Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel",
author = "T.B.C. Poiesz and {van Raaij}, W.F.",
note = "Pagination: 228",
year = "2007",
language = "English",
isbn = "9781843767725",
publisher = "Edward Elgar",

}

Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel. / Poiesz, T.B.C.; van Raaij, W.F.

Cheltenham : Edward Elgar, 2007. 228 p.

Research output: Book/ReportBookScientific

TY - BOOK

T1 - Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel

AU - Poiesz, T.B.C.

AU - van Raaij, W.F.

N1 - Pagination: 228

PY - 2007

Y1 - 2007

M3 - Book

SN - 9781843767725

BT - Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel

PB - Edward Elgar

CY - Cheltenham

ER -