Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel

T.B.C. Poiesz, W.F. van Raaij

Research output: Book/ReportBookScientific

Original languageEnglish
Place of PublicationCheltenham
PublisherEdward Elgar
Number of pages228
ISBN (Print)9781843767725
Publication statusPublished - 2007

Cite this