Original language | English |
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Place of Publication | Cheltenham |
Publisher | Edward Elgar |
Number of pages | 228 |
ISBN (Print) | 9781843767725 |
Publication status | Published - 2007 |
Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel
T.B.C. Poiesz, W.F. van Raaij
Research output: Book/Report › Book › Scientific