| Original language | English |
|---|---|
| Place of Publication | Cheltenham |
| Publisher | Edward Elgar |
| Number of pages | 228 |
| ISBN (Print) | 9781843767725 |
| Publication status | Published - 2007 |
Strategic marketing and future consumer behaviour. Introducing the virtual guardian angel
- T.B.C. Poiesz
- , W.F. van Raaij
Research output: Book/Report › Book › Scientific