Strategic marketing research

T.H.A. Bijmolt, R.T. Frambach, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
279 Downloads (Pure)
Original languageEnglish
Pages (from-to)83-98
JournalJournal of Marketing Management
Volume12
Issue number1
Publication statusPublished - 1996

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