Original language | English |
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Pages (from-to) | 83-98 |
Journal | Journal of Marketing Management |
Volume | 12 |
Issue number | 1 |
Publication status | Published - 1996 |
Strategic marketing research
T.H.A. Bijmolt, R.T. Frambach, T.M.M. Verhallen
Research output: Contribution to journal › Article › Scientific › peer-review
7
Citations
(Scopus)
426
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