Strategic marketing research

T.H.A. Bijmolt, R.T. Frambach, T.M.M. Verhallen

Research output: Contribution to journalArticleScientificpeer-review

7 Citations (Scopus)
284 Downloads (Pure)
Original languageEnglish
Pages (from-to)83-98
JournalJournal of Marketing Management
Volume12
Issue number1
Publication statusPublished - 1996

Cite this

Bijmolt, T. H. A., Frambach, R. T., & Verhallen, T. M. M. (1996). Strategic marketing research. Journal of Marketing Management, 12(1), 83-98.