Strategic marketing research

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Original language	English
Pages (from-to)	83-98
Journal	Journal of Marketing Management
Volume	12
Issue number	1
Publication status	Published - 1996

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@article{3c99ad7f234f44c9a0760119c698ea8e,

title = "Strategic marketing research",

author = "T.H.A. Bijmolt and R.T. Frambach and T.M.M. Verhallen",

year = "1996",

language = "English",

volume = "12",

pages = "83--98",

journal = "Journal of Marketing Management",

issn = "0267-257X",

publisher = "Taylor and Francis Ltd.",

number = "1",

}