Strategic pricing

E. Gijsbrechts, K. Campo

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationThe Oxford textbook of marketing
EditorsK. Blois
Place of PublicationOxford
PublisherOxford University Press
Pages212-244
Number of pages33
ISBN (Print)0198775768
Publication statusPublished - 2000
Externally publishedYes

Cite this

Gijsbrechts, E., & Campo, K. (2000). Strategic pricing. In K. Blois (Ed.), The Oxford textbook of marketing (pp. 212-244). Oxford: Oxford University Press.
Gijsbrechts, E. ; Campo, K. / Strategic pricing. The Oxford textbook of marketing. editor / K. Blois. Oxford : Oxford University Press, 2000. pp. 212-244
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Gijsbrechts, E & Campo, K 2000, Strategic pricing. in K Blois (ed.), The Oxford textbook of marketing. Oxford University Press, Oxford, pp. 212-244.

Strategic pricing. / Gijsbrechts, E.; Campo, K.

The Oxford textbook of marketing. ed. / K. Blois. Oxford : Oxford University Press, 2000. p. 212-244.

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

TY - CHAP

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AU - Campo, K.

N1 - Pagination: 33

PY - 2000

Y1 - 2000

M3 - Chapter

SN - 0198775768

SP - 212

EP - 244

BT - The Oxford textbook of marketing

A2 - Blois, K.

PB - Oxford University Press

CY - Oxford

ER -

Gijsbrechts E, Campo K. Strategic pricing. In Blois K, editor, The Oxford textbook of marketing. Oxford: Oxford University Press. 2000. p. 212-244