| Original language | English |
|---|---|
| Title of host publication | The Oxford textbook of marketing |
| Editors | K. Blois |
| Place of Publication | Oxford |
| Publisher | Oxford University Press |
| Pages | 212-244 |
| Number of pages | 33 |
| ISBN (Print) | 0198775768 |
| Publication status | Published - 2000 |
| Externally published | Yes |
Strategic pricing
E. Gijsbrechts, K. Campo
Research output: Chapter in Book/Report/Conference proceeding › Chapter › Professional