Strategic pricing

E. Gijsbrechts, K. Campo

Research output: Chapter in Book/Report/Conference proceedingChapterProfessional

Original languageEnglish
Title of host publicationThe Oxford textbook of marketing
EditorsK. Blois
Place of PublicationOxford
PublisherOxford University Press
Pages212-244
Number of pages33
ISBN (Print)0198775768
Publication statusPublished - 2000
Externally publishedYes

Cite this

Gijsbrechts, E., & Campo, K. (2000). Strategic pricing. In K. Blois (Ed.), The Oxford textbook of marketing (pp. 212-244). Oxford University Press.