Strategy based segmentation of industrial markets

T.M.M. Verhallen, R.T. Frambach, J.C. Prabhu

Research output: Contribution to journalArticleScientificpeer-review

25 Citations (Scopus)
Original languageEnglish
Pages (from-to)305-313
Number of pages8
JournalIndustrial Marketing Management
Volume27
Issue number4
Publication statusPublished - 1998

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