Strategy based segmentation of industrial markets

T.M.M. Verhallen, R.T. Frambach, J.C. Prabhu

Research output: Contribution to journalArticleScientificpeer-review

399 Downloads (Pure)
Original languageEnglish
Pages (from-to)305-313
Number of pages8
JournalIndustrial Marketing Management
Volume27
Issue number4
Publication statusPublished - 1998

Cite this

Verhallen, T. M. M., Frambach, R. T., & Prabhu, J. C. (1998). Strategy based segmentation of industrial markets. Industrial Marketing Management, 27(4), 305-313.
Verhallen, T.M.M. ; Frambach, R.T. ; Prabhu, J.C. / Strategy based segmentation of industrial markets. In: Industrial Marketing Management. 1998 ; Vol. 27, No. 4. pp. 305-313.
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Verhallen, TMM, Frambach, RT & Prabhu, JC 1998, 'Strategy based segmentation of industrial markets', Industrial Marketing Management, vol. 27, no. 4, pp. 305-313.

Strategy based segmentation of industrial markets. / Verhallen, T.M.M.; Frambach, R.T.; Prabhu, J.C.

In: Industrial Marketing Management, Vol. 27, No. 4, 1998, p. 305-313.

Research output: Contribution to journalArticleScientificpeer-review

TY - JOUR

T1 - Strategy based segmentation of industrial markets

AU - Verhallen, T.M.M.

AU - Frambach, R.T.

AU - Prabhu, J.C.

N1 - Pagination: 8

PY - 1998

Y1 - 1998

M3 - Article

VL - 27

SP - 305

EP - 313

JO - Industrial Marketing Management: An International Journal of Industrial Marketing and Marketing Research

JF - Industrial Marketing Management: An International Journal of Industrial Marketing and Marketing Research

SN - 0019-8501

IS - 4

ER -

Verhallen TMM, Frambach RT, Prabhu JC. Strategy based segmentation of industrial markets. Industrial Marketing Management. 1998;27(4):305-313.